Day 1

I. Recent Rapid Changes in Media Consumption
•Impact of the rise of the Internet
History of the Internet on Youtube
History of the Internet til 2001 Youtube

Books to read:
The Google Story by David A. Vise
The Long Tail by Chris Anderson
Wikinomics by Don Tapscott
Freakonomics by Steven D. Levitt and Stephen J. Dubner
The Singularity is Near by Ray Kurzweil

•How has the media industry coped?
Fragmentation
Consolidation
Protectionism

•How has funding adapted for media projects?
Bell New Media Fund
Telefilm
OMDC
Telus Fund
Shaw Fund
Rogers Fund

•How should media professionals react to these changes?
Look outside Canadian borders - 2.2 billion people speak English and 385 million are on the Internet. It is a new burgeoning market place that has not borders.

II. The Future of Technology
•Emerging platforms/technologies
Online
Mobile
Gaming
ARG - Alternate Reality Gaming
Media portability

Websites
Viewble.com - facial recognition technology

•Expected changes to consumption and creation of traditional media
Less TV viewing
More co-viewing and media multitasking
The New Narrative

•Social impact of changing technologies
How people consume media is changing rapidly however not all viewers want change and change can be slow across various demographics and age groups.

•What these mean for media producers going forward
Assessing a project for both creative and business possibilities is the most important thing.