Upon successful completion of this course, the student will be able to:
1. Understand current media consumer behaviour and emerging trends by demographic group and market (North America, Europe, Asia etc.).
2. Be able to identify appropriate sets of media platforms for use with specific types of projects.
3. Understand the differences in content and user experiences appropriate for different technologies.
4. Be aware of key emerging technologies and where they may provide opportunities and challenges for media professionals.
5. Be able to plan a large media project with contingencies in place for taking advantage of emerging platforms as they become viable.
6. Be aware of the technical, budgetary and rights challenges to producing multi-platform media projects.
7. Understand how to build an interdisciplinary production team that can build for multiple platforms (what to look for in your team members).
8. How to sell the use of new technologies to investors / clients.
9. Understand the exigencies of digital production of traditional media how this technology is changing the industry.
10. Understand how to use digital media to support and promote television and movie assets for various audiences,
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