This is a very good article. Pre-roll ads are dead. Long live the banner. I'm not so sure but, hey, it's Bear Sterns. They are American. They have a tough name. They must know. Right?
Here's a clip:
Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the evolving ad formats and revenue potential for each of them. The most extensive modeling it does is for the biggest video site, YouTube.
Click here for the whole article from PaidContent
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