III. Understanding Audiences
•Audiences by generation
•Audiences by regional market
•How audiences are changing
Comscore Presentation - Canadian audiences
Neilsen Netratings
Hitwise
•Essential criteria for creating a satisfying media experience for specific audiences
Relevancy
Narrative
Structure
Accessibilty
Technology Reliability
Advertising
Google Ad Words and Ad Sense
Building a Blog using Blogger
Sitemeter.com
DoubleClick
Youtube Video Overlay Demo
IV. Planning a multi-platform project
Case Studies:
Williams F1 Case Study
Splash News Case Study
•Cost-benefit analysis
•Planning for current and future versioning for different technologies
•Planning for avoiding obsolescence
V. Content Development
•Understanding the exigencies of various platforms - examining the unique experiences that traditional and interactive media platforms offer.
•Small vs. large screen content challenges
•Reusing content vs. developing unique content
•Audience participation in the creation of content – pros and cons
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